February 19, 2007 | Monday
Google AdWords Bug With Quality Score Increases CPC Prices
By Jon Myers, Director Of Search in Search Engines |Google |Search Expertise
As a lot of you probably know Google launched a new update to their Quality Score Algorithm on Friday. But as a few of you may not be aware as I have not seem much press or comment on discussion boards there was a knock on effect
The alteration would have normally been welcomed but it seemed to have the knock on effect of putting some terms up to minimum bids of £5. This had no pattern to it so could have lay on any terms within any accounts.
Latitude had to react and undertake a full review on Friday night of all accounts whilst Google was undertaking analysis on why this happened. Latitude monitored all of its accounts I am happy to say that the discrepancies have now been fixed by Google and everything seems to be back to normal.
It seems that Google engineers have resolved the matter and the terms affected on Friday now have vastly reduced minimum bids. I get the impression there is still some “cleaning up” to do.
We are just waiting on the official line from Google as to why this occurred as a problem on Friday. Other views can be found on searchengineland.com
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