June 20, 2008 | Friday

High impact movie launch as Hulk smashes MSN Spain

By Deborah Ficamos, Senior Marketing Executive

The Incredible Hulk movie is expected to attract crowds in Spain today, thanks to a sleek rich media campaign supporting its launch. For today only (June 20), the green beast takes over MSN Spain’s homepage to promote the release of the Universal Pictures action movie in Spain. The campaign, which uses technology developed by Eyeblaster and includes HD video and full background artwork, is expected to receive between 12 and 18 millions impressions during the day.

This powerful takeover, which is both highly engaging and smoothly integrated on the page, is the latest of a few high-impact rich media campaigns launched in Europe recently. As suggested in Clickz by Manuel Ferreiro, Eyeblaster’s creative customer service manager for the Latin region, is that proof that agencies in Europe are more adventurous than in the U.S.?