May 16, 2008 | Friday

Impact Updates on Google’s Trademark Policy

By Deborah Ficamos, Senior Marketing Executive

Google’s new trademark bidding policy has, unsurprisingly, provoked heated controversy. As reported in this week’s Marketing magazine, a few brands, including Lastminute.com, have already threatened to take legal action over the new rules, while Eurostar and Moneysupermarket.com have asked their competitors to refrain from bidding on keywords relating to their brands.

Last week we reported a peak of +400% in CPCs for our main client brands, before things settled down at 115%. We’ll provide regular trend updates in our Brand Term Index in our homepage’s Featured Highlight section. Make sure you tune in!

Add your opinion

Name: Email: (will be encrypted, to protect against email harvesters) Location: URL:
Save your details in a cookie

Notification of follow-up comments

Enter the security code