March 18, 2008 | Tuesday

Latitude expands with McCarthy hire

Neil McCarthy, commercial director of search agency Tamar, has been appointed chief sales and marketing officer for rival Latitude. McCarthy has been brought in to take over the sales and marketing responsibilities from Latitude chief executive Dylan Thwaites.

Formed in 2001, Latitude achieved turnover of £100,000 in itsfirst year and, by 2006, that figure had risen to £31m.

McCarthy said he anticipated its 2007 revenues would be higher than its 2006 results.

“Latitude is making dramatic progress with more than 100 staff now, and has not only seen a record year of expansion last year, but has had a record Q1,” said McCarthy.

McCarthy’s appointment coincides with a recruitment drive for Latitude’s sales team, which is set to double to 15 people, and a seven-figure increase in its marketing budget.

McCarthy joins the company three months after the departure of Jon Myers, who, as director of search, led the paid and organic search departments and was responsible for implementing best practice across the agency.

Myers joined MediaVest Manchester’s digital outfit, MVi, in a bid to boost the company’s search billings.

18th March 2008, Brand Republic

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