January 11, 2007 | Thursday

Latitude, Leaders in Search, makes senior travel industry appointment

By Jackie Danicki - Blogger  in Press Releases

Press Release

Date: 11.01.07
Subject: Latitude, Leaders in Search, makes senior travel industry appointment

London, 11 January 2007: Latitude, the Leader in Search, has continued its high rate of growth and strengthened its account management team with the appointment of a new Account Director, Brendan Crawford. Reporting to Richard Gregory, Chief Operating Officer, he will be responsible for generating new business, optimizing revenue and delivering maximum value to clients for one of the world’s fastest growing technology companies.

Following his appointment, Brendan will focus on maintaining the rapid rate of growth at Latitude while maintaining and exceeding client expectations. “It is very important to maintain momentum while maximizing existing client satisfaction”, he stated. Brendan added that he was looking forward to the challenge of working for the leading agency in the rapidly-growing area of Search Engine Marketing.

“Search is ‘cutting-edge’ business and when you put measurability and marketing into the same sentence is a very exciting and attractive proposition”, he commented.

Brendan brings a wealth of experience to bear in his new role. Brendan has extensive experience across the travel industry ranging from hotels sales and marketing, tour operations and more recently with some of the major international online players including Priceline.com, Lastminute.com and has joined from OctopusTravel.com where he was Regional Director, Europe. Brendan will combine his travel background and experience with Latitude’s search expertise to develop the ever growing online travel marketplace.

About Latitude

Latitude (http://www.latitudegroup.com), with anticipated worldwide sales of more than $100m in 2007, is one of the world’s leading Search Engine Marketing agencies. Using its unrivalled pay-per-click and search engine optimisation expertise, it helps clients obtain superior click rates, rank in the best possible positions on search results pages and achieve exceptional ROI.

One of the fastest-growing technology companies in the world, Latitude is at the forefront of integrating search expertise with Web marketing and online communications. Headquartered in London, with more than 100 employees, Latitude is a 2006 Media Momentum Award winner.

Notes to Editors

For more information, please call Matt Brocklehurst, Head of Marketing, on: 0207 952 8000,
Or email him on: