January 22, 2007 | Monday

Latitude maintains high growth rate with two new appointments

By Jackie Danicki - Blogger  in Press Releases

Press Release

Date: 22.01.07
Subject: Latitude maintains high growth rate with two new appointments

London, 21 December 2006: Latitude, the Leader in Search, has continued its high rate of growth and strengthened its account management team with the appointment of two new Account Directors, Judy Dewsbury and Brendan Crawford. Reporting to Richard Gregory, Chief Operating Officer, they will be responsible for generating new business, optimizing revenue and delivering maximum value to clients for one of the world’s fastest-growing technology companies.

Following her appointment, Judy stressed the importance of helping Latitude maintain its rapid rate of growth while ensuring the needs of clients continue to be met. “It is very important to maintain momentum while maximizing existing client satisfaction”, she stated. Brendan added that he was looking forward to the challenge of working for the biggest agency in the rapidly-growing area of Search Engine Marketing.

“Search is ‘cutting-edge’ business and when you put measurability and marketing into the same sentence is a very exciting and attractive proposition”, he commented.

Brendan and Judy will bring a wealth of experience to bear in their new roles. Judy has an extensive background in marketing, advertising, telemarketing and direct mail, having previously worked for companies such as J Walter Thompson and CPM and on accounts such as Kelloggs, Guinness, Bradford & Bingley and Yorkshire Water.

Brendan has extensive experience of the travel industry ranging from hotels sales and marketing, tour operations and more recently with some of the major international online players including Priceline.com, Lastminute.com, Global Hotels and has joined from OctopusTravel.com where he was Regional Director, Europe. Brendan will combine his travel background and experience with Latitude’s search expertise to develop the ever growing online travel marketplace.

About Latitude

Latitude (http://www.latitudegroup.com), with anticipated worldwide sales of more than $100m in 2007, is one of the world’s leading Search Engine Marketing agencies. Using its unrivalled pay-per-click and search engine optimisation expertise, it helps clients obtain superior click rates, rank in the best possible positions on search results pages and achieve exceptional ROI.

One of the fastest-growing technology companies in the world, Latitude is at the forefront of integrating search expertise with Web marketing and online communications. Headquartered in London, with more than 100 employees, Latitude is a 2006 Media Momentum Award winner.

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Notes to Editors
For more information, please call Matt Brocklehurst, Head of Marketing, on: 0207 952 8000, or email him on: