March 30, 2007 | Friday

Latitude Wins Imperative Digital Award

By Simon Whittick  in Company News |Events

This week Latitude celebrated winning the Imperative Digital Award for the Best Search Campaign for all our work on Totaljobs.

Latitude ran PPC campaigns for all jobs boards on The Totaljobs Group, adding more keywords, improving creative and updating the bidding strategies. The changes resulted in acquisiton costs halving in just four months, driving up conversion at the same time.