July 11, 2007 | Wednesday

Linkbaiting – A Black Hat turned White

By Deborah Ficamos, Senior Marketing Executive  in Latitude Publications |White Papers |Search Expertise |SEO

It’s funny how the comments on Linkbaiting posted on techies blogs have significantly changed over time, in their appreciation of the technique. Whereas strong phrases such as “manipulative trick”, “ploy”, “camouflage” were still frequent just a year ago to describe the technique, now there seems to be a more general consensus on the overall benefits that Linkbaiting can bring.

So how exactly did the perceived Black Hat trick turn into a White Hat SEO tool?

Jon Myers has explored the question in an essay recently published in NMA Search supplement. Click here to read.

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