April 24, 2008 | Thursday

Maximising the long tail of advertising

By Jackie Danicki - Blogger  in Marketing |Online Sales

I first met Triggit CEO Zac Coelius at last month’s Latitude sponsored party in Silicon Valley. He’s an extremely affable guy, very clever and sensible about the needs of advertisers.

So I was quite chuffed when I got to the Web 2.0 Expo and picked up constant positive buzz about Triggit. They’ve invested a modest amount in one of the smaller stands at the expo, and every time I walk past, it is absolutely rammed with people eager to check out what it does. So it was good of Zac to pull himself away to talk to me about the long tail of ads and how the coming of age of blogging has helped marketers to capitalise on that.

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