January 11, 2007 | Thursday

Microsoft Live Analytics Enters Alpha Stage

By Jon Myers, Director Of Search in Search Engines |Microsoft |Search Technology

Microsoft is working on a Web analytics product that’s been spotted in the wild recently, under the code-name Gatineau. It’s named for the city in Canada where Web analytics provider DeepMetrix was based for some years, before it was acquired by Microsoft last May.

The project is housed in Redmond under Microsoft’s Digital Advertising Solutions group, with some development in Ireland. The project is in closed alpha stage, with plans for an invite-only beta in coming months and a potential launch later this year. The product appears to be positioned in the same niche as Google Analytics.