November 28, 2005 | Monday

Miva’s new pay-per-call partners

By Jackie Danicki - Blogger in News |Online Sales |Search Engines |Miva |Search Technology

Latitude was one of the first UK SEM agencies to offer its clients the pay-per-call product from Miva. So the recently revealed details of Miva’s network of 30 pay-per-call-carrying online media owners will be of special interest to our clients:

Trinity Mirror’s 44 regional newspaper sites will carry search and content-driven ads. Express Newspapers sites for the Daily Express, Daily Star, OK! Magazine, Happy Magazine and Daily Snack will carry content-driven ads.

InfoSpace will carry search-driven ads on its search engines webfetch.co.uk and dogpile.co.uk. Dennis Publishing will carry search and content-driven ads on 13 sites including maxim-magazine.co.uk, pcpro.co.uk, autoexpress.co.uk.

For those not familiar with pay-per-call, here’s how Miva describes the product:

MIVA’s Pay-Per-Call Ads work in a similar way to the company’s Pay-Per-Click Ads, except that rather then bidding on specific keywords, advertisers bid on categories relevant to their businesses. Minimum bid prices start at £2.00, with advertisers paying only for calls received. Sophisticated filtering facilities enable advertisers to select their exact geographic location and also specify the time of day they are available to receive calls.

Recent research by Kelsey Group estimates that the Pay-Per-Call market could be worth more than £600 million in the UK and $4 billion worldwide by 2009.

Want to know more about how your company could use pay-per-call? Please contact us via our enquiry form.