March 06, 2006 | Monday

Nielsen/NetRatings: Search grows 39%

By Jackie Danicki - Blogger  in Marketing |News |Search Engines |Search Research

This new data from Nielsen/NetRatings is US-based, but reflects the global growth of search:

WEB USERS CONDUCTED A RECORD 5.7 billion searches in January, marking a 39 percent increase from last January’s 4.1 billion, according to new data from Nielsen//NetRatings. Search activity in January also increased by about 12 percent from December, when users conducted about 5.1 billion search queries.

Ken Cassar, chief analyst at Nielsen//NetRatings, says that these numbers back up his belief that the use of search engines has become a habit that is an important part of everyday life for most people. 

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