May 30, 2007 | Wednesday

Panama is coming…or should I say it is here

By Jon Myers, Director Of Search  in Search Engines |Yahoo

We have been waiting with baited breath now for a lot of months for the introduction to Yahoos New Panama platform. As I blogged about earlier this week,the countdown to Panama was in full flow and Yahoo was to Launch the Panama PPC System in the UK “Soon”.

Well as of today “Soon” is no more, an official email was sent out to advertisers today, notifying them that they can request to be upgraded as well. This is starting to filter out across the agency world and I believe this is an initial “Pre Launch” move over of some accounts for testing of the system with the full main push of accounts to Panama in the coming weeks.

Watch space Panama is coming to the UK and Fast!

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