December 27, 2007 | Thursday
Post-holiday e-commerce stats
By Jackie Danicki - Blogger in News |Online Sales
Forget the turkey: These are really juicy, especially if you’re an online retailer.
ComScore has already released their holiday shopping figures for 2007, and they make for encouraging reading. At present (no pun intended - really), only US stats are available, but the UK has been displaying very similar upward growth, so these are still very relevant to British sellers.
More than $26 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year.
...With online retail spending having already peaked for the season and the heaviest days of the season behind us, “Green Monday” (Monday, December 10) will reign as the heaviest individual spending day of the season with $881 million in sales. “Cyber Monday” (Monday, November 26), which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million in sales.
Bear in mind that these stats only account for the first 51 days of the holiday shopping season, so only count up to December 21. I like to think that I was not the only one doing some mad panic purchasing days after that cut-off point, so the last minute figures will also be worth investigating once they emerge.
Amazon has already released a great bulk of its holiday sales stats, and “Green Monday” was also huge for them: On that day, the e-commerce giant sold 5.4 million items, an average of 62.5 per second. Also:
On its peak shipping day, Amazon shipped over 3.9 million units.
The only pain to be felt here is in considering how many gifts per recipient would be considered “average” - and by how much one’s own haul may have fallen short.
...Unless, of course, you’re an online retailer left wondering how your sales stacked up to the competition’s, and whether you really did all you could to grab the most of that pie. (I’m not talking about mince, either.)
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