June 19, 2008 | Thursday
Technorati Launches Display Advertising Network
By Robert Weatherhead – Digital Media Manager in Display |Latitude Publications |Articles |Marketing |News |Social Media
Social network and blog search engine Technorati has announced the launch of its own display advertising network, allowing advertisers to tap into their community of bloggers. The network was tested by eight sites with a combined traffic of 17 million unique visitors in a closed beta version. Advertisers such as Honda, Nike, Visa and a number of undisclosed movie studios all took advantage of the opportunity to test the network.
Speaking on the Technorati website Richard Jalichandra, President and CEO, explained the reasoning behind the decision to enter the world of display advertising networks:
“Technorati was founded to help bloggers succeed and to bring audiences to blog content. Given our unique position of running a blog search engine, an ad network geared towards helping blog and social media publishers at every level to make some money just made sense.”
The beauty of the Technorati display network will be the extremely targeted content based nature of it. The network will give advertisers the ability to target specific segments with very niche interests. This integration of display and social media will be what industry analysts will be watching with interest. Facebook’s targeted advertising has generated mixed results for advertisers trying to use display advertising in the social networking space, so it will be interesting to watch how display advertising works in Technorati’s blogosphere.
Comments
#1
nice article