July 05, 2007 | Thursday

The Future of Search: what the experts say, Part 1

By Simon Whittick in Features |Latitude Publications |White Papers

In a series of 5 interviews taken during the Online Marketing Show 2007, prominent figures from the search industry tell Jon Myers, our Director of Search Insight, their thoughts on the next big thing in search.

Watch what the first 3 experts (Yahoo, Microsoft, IAB) have to say, and tune in next week for the last two interviews (Yell.com and Google).

Below, Yahoo’s Richard Firminger presents the benefits of Yahoo! Panama, and highlights the high potential of mobile search, multiple sources search and multiple variable targeting.

Mel Carson, from Microsoft AdCenter, dicusses the role of targeting, and the increasing importance of media convergence, for highly efficient multiplatform campaigns.
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Steve Miller, from the Internet Advertising Bureau, talks to Jon about the increasing role of social media as search sources for individual users.
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