July 10, 2007 | Tuesday

The Future of Search: what the experts say, Part 2

By Simon Whittick in Features |Latitude Publications |White Papers

In the second part of our series on the Future of Search, experts from Google and Yell.com, interviewed by Jon Myers during the Online Marketing Show, tell us their views on the next big thing in search.

Below, Google’s Hamish Nicklin explains why Google’s Universal Search could be the way forward.

Previously in the series:

Yahoo’s Richard Firminger presents the benefits of Yahoo! Panama, and highlights the high potential of mobile search, multiple sources search, and multiple variable targeting.
Click here to view

Mel Carson, from Microsoft AdCenter, dicusses the role of targeting, and the increasing importance of media convergence, for highly efficient multiplatform campaigns.
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Steve Miller, from the Internet Advertising Bureau, talks to Jon about the increasing role of social media as search sources for individual users.
Click here to view