PPC - This Is Money chooses Latitude for success

Posted in Case Studies

Background

This is Money is one of several companies in Latitude’s stable of financial comparison clients. This group includes Money Expert, uSwitch and Moneynet. Search Engine Marketing company Latitude delivered guaranteed results for This Is Money and improved the emphasis of the campaign.

The company

This Is Money is a leading financial news site that had great expectations for their online marketing campaign.

The solution

A client-focused outlook has enabled Latitude to find solutions to This Is Money’s ever-changing needs, including:

• consultancy regarding landing pages
• accurate forecasting
• quick turnaround on campaign set up

Latitude has also helped This Is Money by guiding them in how to optimise their landing pages specifically for paid search. Keyword tracking enabled the campaign to be optimised on the three major search engines.

The result

Weekly volume increased by 80% from the start of the campaign to the fully optimised campaign while delivering an excellent and improving ROI.

“Latitude consistently delivered results for us and improved the ROI. They understood and delivered on our brief quickly while having the flexibility to absorb any changes we threw their way. Their professionalism throughout really does them credit.”

- Dominic Barton – General Manager, This is Money