March 30, 2006 | Thursday

UK online ad spend up 66 per cent

By Jackie Danicki - Blogger in Marketing |News |Online Sales |Search Engines |Search Research

Second verse, same as the first: Search engine marketing is, no surprise, leading the way.

Online ad spending in the U.K. leapt 66 percent to £1.4 billion (about $2.4 billion) in 2005, according to new figures from the Interactive Advertising Bureau UK (IAB UK).

The numbers, based on a biannual survey of 78 companies performed in conjunction with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre, show big growth in all areas of interactive advertising. Search led the pack with 79 percent growth to £768 million ($1.3 billion) during the year…