March 16, 2006 | Thursday
VNU Social Media event: Exclusive deal for Latitude clients
By Jackie Danicki - Blogger in Company News |Latitude People |Events |Marketing |Online Sales |Search Engines
Back in February, Forrester Research published its whitepaper entitled Social Computing: How Networks Erode Institutional Power, and What to Do About It. The executive summary reads:
Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.
This time, in plain English: As people get more information-rich and tech-savvy, they are increasingly talking to one another online about products and services - your products and services. The traditional methods of reaching these people - your customers and potential customers - are growing more and more obsolete. If your business wants to survive and thrive, you need to figure out how to operate in this emerging world of networks, and how to turn your employees, partners, and customers into highly connected evangelists for you on those networks.
Along with the report came this handy crib sheet guide to social computing, also known as social media. It’s one of those things that may even be worth printing out and sticking in your wallet if you’re new to this space. As you can see, search is right there with blogging, podcasting, wikis, and RSS.
As we have written here previously, search is social software. To that end, Latitude is very happy to have arranged an exclusive deal for our clients with VNU for its Blogs and Social Media Forum. A special rate, available only to our clients, has been arranged for this May event at the Hilton London Metropole. (Contact your account manager for more details.)
I’m on the advisory committee for this event, and am sure that the programme will yield plenty of value for those who attend. Topics for discussion include:
Understanding the ROI of social media
Business blogging: Innovate or die?
The future of social media and Web 2.0 - where’s it all going?
Presenters will include IBM’s “Blogger-in-Chief”; Jaap Favier of Forrester Research; journalist Ben Hammersley (who coined the term ‘podcasting’
; Big Blog Company founder Adriana Cronin-Lukas; Euan Semple, ex-BBC Head of Knowledge Management; Raymond C. Jordan, Johnson & Johnson’s Vice President of Public Affairs & Corporate Communications, and JP Rangaswami, investment bank Dresdner Kleinwort Wasserstein’s Global CIO.
If you’re interested in coming along, you can book here. Again, Latitude clients should contact their account manager for details of the exclusive deal we’ve arranged for you with the conference organisers. And if you do plan to be there, let me know! It would be great to see some of our readers in person on the day.
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