July 12, 2007 | Thursday
Where’s Jason Bourne asks Google?
By Jon Myers, Director Of Search in News |Search Engines |Google |Search Expertise
At first you may ask what am I on about with the tile of this blog, but Universal Pictures and Google announced a new online game, The Ultimate Search for Bourne with Google. It is to promote the new ‘Bourne Ultimatum’ film and is designed for the player to use a suite of Google products such as Search, Maps, Images and of course YouTube.
The game will be promoted on Google via search results and customized iGoogle home pages. The film is released in the US on 3rd August, but don’t worry we don’t have to wait that long for the game! It is only 4 days away (16th July) and you can sign up at www.google.com/bourne from then
It will launch in seven countries and incorporates a sweepstakes element. Players will have to track rogue agent Jason Bourne across three continents and solve clues that bring them closer to uncovering Bourne’s identity.
But here the best bit…the prizes! Top prize is a Volkswagen Touareg 2, Mastercard are awarding 15 daily $1000 gift cards, a $25,000 prize, 4 trips to New York, Paris, London, Madrid or Tangier and in my eyes best of all 10 Apple iPhones.
Will it increase Googles market share with all the game searches going on like it did for Microsoft in my post on Tuesday?
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