April 29, 2008 | Tuesday

Wikis for brand marketing

By Jackie Danicki - Blogger in Marketing | Social Media

Ross Mayfield, CEO of wiki software market leader Socialtext (and one of the big names of Web 2.0), took time away from his company’s Web 2.0 Expo stand to fill me in on how wikis can be used in marketing. Ross also had some words of wisdom for those marketers who fear transparency. Check out the video, after the jump.

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