March 15, 2007 | Thursday

Women are big online spenders

By Jackie Danicki - Blogger in Marketing |News |Online Sales |PPC

IPC Southbank has just released research of more than 4000 ABC1 women which shows that 86 per cent of women have shopped online. The average annual purchase total? A whopping £840. In fact, approximately 70 per cent of respondents said they so depend on the web that they “can’t live without the internet”. Travel, fashion, health, property, and beauty are the top five areas of search for the women surveyed.

If your brand wants to get the biggest possible piece of this female spending action, get in touch via our enquiry form.