March 25, 2008 | Tuesday

Yahoo’s Shawn Bolan on local search and reviews

By Jackie Danicki - Blogger in Events |Marketing |Search Engines |Yahoo |Social Media

Last night’s Latitude-sponsored drinks party at the British Bankers’ Club in Menlo Park was a lot of fun. More on that soon!

One of our guests was Shawn Bolan, senior product manager of Yahoo Local. She and I got to chatting about the importance of the local angle even for national (or global) advertisers, which vertical is already showing strong interest in local (no surprise there: restaurants) and the innovation in mobile coupons that will make the impact of online more palpable for small businesses. Here are a few minutes of our conversation on video: