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Online ad spend nearly £3bn in 2007

Quantifying the shifts taking place in marketing, media and distribution of attention is always a happy endeavour for those working in online marketing - and especially search. So we (and you) love our metrics around here. The latest numbers paint a satisfyingly rosy picture, as ever.

First, the IAB (Internet Advertising Bureau) has released its latest findings into online ad spend, derived from research conducted in conjunction with PricewaterhouseCoopers and the World Advertising Research Centre. From Luan Goldie’s report for NMA:

Internet ad spend topped £2.8bn in 2007, making online the largest ad market...Online spend continued to grow at a rate of 38% year-on-year in 2007, with a market share of 15.3%, up from 11.4% in 2006. The IAB claims the rate of growth for online is nine times faster than the entire ad market.

The continued growth was fuelled largely by display, search and classified, which experience a 31% year-on-year increase.

Calendar of Events

Thursday May 22, 2008: E-Consultancy Roundtable: Social Media
Tuesday June 03, 2008: Online Recruitment Conference & Exhibition 2008
Wednesday June 04, 2008: How-Do Seminar
Tuesday June 24, 2008: The Online Marketing & Media Show 2008
Wednesday September 24, 2008: The Marketing Forum
Wednesday September 24, 2008: Ad:tech London 2008
Thursday November 27, 2008: E-Consultancy Roundtable: Search Engine Marketing - SEO 2

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SEM news and views from Latitude

Google’s New Trademark Policy: Early Findings

Friday May 09, 2008

By Deborah Ficamos, Marketing Executive in Search Engines | Google | PPC

Google’s long-awaited (and for some dreaded) new trademark policy finally came into effect earlier this week, on May 5. This seismic change allows advertisers to bid on previously protected trademarked terms, presenting many challenges but also creating opportunities for marketers. In our latest Market Update, published last week, we predicted a huge increase in brand terms’ CPCs in the immediate aftermath of the policy change, before the market would stabilise. So how has it turned out?

Yahoo drifts away from Google, Microsoft still single

By Jackie Danicki - Blogger in News | Search Engines | Google | Yahoo | Microsoft | PPC

Yes, it’s a veritable lonely hearts club for search giants this week…

Believe it or not - and I bet you will - it seems that Yahoo’s search tie-up with Google has “[lost] urgency” since Microsoft withdrew its acquisition bid for the former. Fancy that!

So what’s the score now?

What now for Yahoo and Microsoft?

Tuesday May 06, 2008

By Jackie Danicki - Blogger in News | Search Engines | Google | Yahoo | Microsoft

So, were there any interesting stories unfolding in the search space over the bank holiday weekend?

You could say that.

Wikis for brand marketing

Tuesday April 29, 2008

By Jackie Danicki - Blogger in Marketing | Social Media

Ross Mayfield, CEO of wiki software market leader Socialtext (and one of the big names of Web 2.0), took time away from his company’s Web 2.0 Expo stand to fill me in on how wikis can be used in marketing. Ross also had some words of wisdom for those marketers who fear transparency. Check out the video, after the jump.

Tellme at Web 2.0 Expo

Monday April 28, 2008

By Jackie Danicki - Blogger in Marketing | Search Technology | Search Engines | Microsoft

Microsoft-owned Tellme is doing some very interesting things in the area of voice - which some might say is the original “social medium”. At the Web 2.0 Expo in San Francisco, I checked out the demo of Tellme’s new software for BlackBerry, which is rather impressive. Just tell your phone what you want - say “Indian food”, for example, into the mouthpiece - and Tellme brings up listings for the businesses nearest you which fit the bill.

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