The Imperatives Digital Awards 2007

This week Latitude celebrated winning the Imperative Digital Award for the Best Search Campaign for all our work on Totaljobs.

Latitude ran PPC campaigns for all jobs boards on The Totaljobs Group, adding more keywords, improving creative and updating the bidding strategies. The changes resulted in acquisiton costs halving in just four months, driving up conversion at the same time.

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Anglian Windows

18%

increase in lead flow via online sources from Sept 07 - Oct 08

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Auto Direct

166%

growth in Auto Direct’s online business through PPC campaigns

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Britannia Hotels

197%

increase in online bookings for Britannia Hotels compared to the previous year

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Dolphin Music

80%

increase in ROI

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Flowers Direct

1st

position achieved in Google search results for high volume generic keywords

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The Independent

20%

increase in unique users, rising from 6.6 million to 8 million

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