Get the Label
24% increase in CTR for Getthelabel.com in three months using Brainads
Getthelabel.com is a division of Topgrade Sportswear Limited, which is a subsidiary of JD Sports Fashion plc. Get The Label offers discounted branded fashion wear, sports-wear, and footwear for all the family.
In order to ensure that a succinct brand message was conveyed on and offline we suggested that the TV commercial got edited to suit video format.
Retargeted video advertising has been shown to drive sales from users that are already interested in the advertisers offering but need a reminder to convert.
We suggested using Brainads retargeting video advertising as a unique creative display format known for driving brand awareness online. The inventory can be purchased on a CPC model.
The 30 second video showed the user the web address and informed them that Getthelabel offered up to 70% off the RRP price.
At the end of the video, users were shown an offer of a man’s polo shirt which was deep linked to that item on the website. Next to this particular offer the web address was clearly shown encouraging traffic to visit the website
- 50% of videos viewed were viewed all the way to the end
- Click Through Rates reached up to 1.7%, more than double 0.06% industry average
- After clicking through, 6.25% of users went on to buy a product from the site
“Latitude has demonstrated efficiency and instant turnaround in suggesting solutions to make a campaign successful. In this case, Brainient’s video-retargeting functionality is a cost-effective way to personalise TV ads by retargeting prospective customers with Get The Label’s products and offers”