Software + People = Results
We’re technology aggressive. We don’t rely on just one type of software, either our own or anyone else’s, but we actively try out existing and new technologies, so once we’ve understood your business objectives and campaign aims we’ll be in a position to recommend specific technology for your needs. We’ve set up and configured a huge range of packages, so we’re able to advise you on the best package for your situation based on our extensive experience.
We’ve got the biggest technology support team in the business, as well as accreditations and experience in all major technology solutions. We’re at the forefront of digital marketing software development, continually trying new solutions and working with major technology providers in the refinement of their products, and developing our own solutions.
We know that in order to win in the most competitive markets, you need to use a hybrid approach of expertise and technology to react to a constantly changing marketplace. A fully automated approach to digital marketing will never be responsive enough.
We’ve validated our approach many times over with our highly successful PPC campaigns. We employ the best people in the PPC business, with more Google Ad Words qualified professionals than any other digital marketing agency. We are one of the few digital agencies that has achieved Microsoft Gold Accredited Technology status for our software.
The PPC market changes on a daily if not hourly basis. Purely automated approaches don’t work so well because they are based on fixed assumptions, including:
- There is a static marketplace. There never is.
- Bidding is the only part of PPC advertising. It isn’t.
- Quality score isn’t calculated in real time. It now is.
- There is no place for demographic targeting. There is.
- Any creative will work for any keyword. It won’t.
- PPC advertising can’t be integrated with offline advertising. It can.
Stay one step ahead
Given that everything is constantly in flux, how do you stay on top of your PPC campaign as things change throughout the day? Our Microsoft Gold Accredited client extranet technology ensures you can monitor your campaign’s performance 24/7 across all the major search engines, all in one place. You get the reports you want, in the format you want them, delivered directly to you.
You can get reports on whatever KPIs are most important to you, including average position, clicks, Cost Per Acquisition (CPA), Cost Per Click (CPC), Click Through Rate (CTR), impressions, Return on Investment (ROI) and many more.
We have also built in the option to report in any time frame that you want, so you can review your campaign over a number of years, weeks or a single day, right down to keyword level. Once you’ve set up and customized the reports you want, you can have the data displayed or exported in a range of formats including Excel, PDF, XML, CSV, TIFF and HTML.