The best in the business
We use the best technology available in the marketplace, but our competitive edge comes from the knowledge and insight of our people. We know our future depends upon attracting and nurturing great individual talent and providing an environment where people can flourish. Our team of over 100 specialists is made up of the best in the business. Although we share a common approach, each of us brings our own set of skills and experiences. Meet some of the key members of the team who are responsible for our success.
Latitude’s key people
Alex Hoye, Chief Executive Officer

Media and marketing have been in Alex’s blood his entire career: His first business was an ad-supported periodical he ran as a side business at Stanford University. In 1991 he joined Disney where he dug into traditional media business models – programming including GMTV, terrestrial and satellite broadcasting, and film. Alex perceived the power of online models for media while at Harvard Business School in 1994 and thereafter as a management consultant for McKinsey & Co. working with newspaper, television and music companies migrating to the digital medium.
Succumbing to his entrepreneurial nature, in 1999 Alex co-founded GoIndustry plc in Europe, which he and his partners built from the proverbial napkin into a 17-country global leader in online industrial auctions. He and the team took it public in London where it was valued at over $100M.
Alex has worked and lived in the UK, Germany, the US and Latin America and speaks the respective languages to varying degrees. While obtaining his BA from Stanford and MBA from Harvard, ever the entrepreneur, he co-founded the wine club at both.
Outside of his hectic schedule, Alex enjoys skiing, kite surfing and running and is a trustee of the Venture Partnership Foundation, which applies venture methods to the social sector.
Richard Gregory, Chief Operating Officer
As Chief Operating Officer, Richard is responsible for overseeing the successful delivery of digital marketing campaigns for all of our clients. He also provides clients with strategic advice on the European digital marketing industry.
Richard has had a wide variety of roles since joining us in October 2002, including Account Director, Head of Production, Head of Search and New Business Manager.
Prior to joining the company, Richard worked in account and project management and business development for online agencies in London and Leeds. He handled accounts such as BT Cellnet (now O2), Volvo, Channel 4, MTV and Cadbury’s.
Richard has been a thought leader in the digital marketing since beginning and is the UK Chair of SEMPO. He also regularly speaks at industry events, including Haymarket events, the Search Engine Strategies conference, the Online Marketing Show, SMX and Ad Tech.
In his spare time, Richard enjoys spending quality time with his wife and two daughters, as well as making observations on his blog.
KEEP UP-TO-DATE ON OUR INSIGHTS