What Can Charity Advertisers Teach Us About Copywriting? 

    If you’re relatively new to the world of copywriting (like me), then you may be starting to review a variety of writing styles and different tones of voice to use. All I can say is, adopting a [...]

      How Latitude Became an Authority on a Completely Irrelevant Topic

      A couple of years ago I decided to try a little experiment. With the help of our Graphic Designer, I created a blog post. It was called 14 Funny & Weird Collective Nouns from the English [...]

        The VAR Debate: What Could Football Learn from Split Testing?

        I’m pro VAR. Football matches should be decided on the ability of the players – not the inability of the referee. There are far too many instances of blatantly wrong decisions ruining [...]

          The Door-Knocker's Guide to Influencer Marketing

          Considering my age, I’ve had a fair few jobs in my time. The year I spent travelling abroad accounts for many of those. After a few months spent enjoying myself in Southeast Asia, I finally [...]

            Could the Cambridge Analytica Scandal Impact Content Marketing Efforts?

            Facebook is in a lot of trouble right now. Allegations that it allowed Cambridge Analytica to mine user data in order to influence elections has forced the social media giant to defend itself. Share [...]

              Getting up Close and Personal with Facebook DPA

              Ever wondered how the ads on Facebook can, at times, feature products you have recently looked at on a website? Welcome to the world of Facebook DPA (Dynamic Product Ads). Dynamic product ads are no [...]

                40 Content Formats That all Digital Marketers Should Be Aware Of

                I get it. When pressure is on and the deadlines are looming, it’s easy to go straight to a simple blog post or infographic when you need to create content for your digital marketing efforts. To [...]

                  Can Google Trends Predict the Oscars This Weekend?

                  We love looking at Google Trends data. Last year, we analysed whether or not the Miley Cyrus song ‘Malibu’ impacted the interest in ‘Malibu Holidays’. In short, it did (we [...]

                    Rainforest Connection Is Saving the Word (And We're Helping) 

                    This is one of the coolest, most important projects we've ever worked on.  Sure, we’ve figured out the value of 7 Game of Thrones castles for London and Country. And detailed the entire [...]