Avoiding the Chaos of Safari's Intelligent Tracking Prevention with Google's Conversion Linker Tag

    I’ve always admired Apple products, I would probably fall into the category of ‘Fan Boy.’ Their great marketing and tech leaves me a in camp where I believe they can do no wrong. It [...]

      Halloween by Numbers: The 2017 Edition

        Fancy dress. We love it. But when it comes to Halloween, we really go to town. In fact, the UK spends millions collectively every year on Halloween costumes. But what are they spending their [...]

        How Transparency Guided the Latitude Display Team to a Record Month

          A fortnight ago I was holidaying on the beautiful Greek island of Kos It was going swimmingly. Sitting on the beach all day. Eating and drinking loads. And, most importantly, feeling safe in [...]

          What You Can Learn from Your FREE Copy of Design for Non Designers

            I have to confess - when it comes to design, I'm no expert.  Give me a document to write up, any kind - no problem, I'll crack on.  But ask me to make it look good, or visually [...]

            5 Things I've Learned from the Content Marketing Transition 

            Ever seen Tom Cruise in Jerry Maguire? It’s essentially the story of a guy who has a life-altering epiphany about his role as a successful albeit slightly unethical sports agent. This leads him [...]

              What Can Marketers Expect from the New Great British Bake Off?

              Now you don’t need me to tell you how popular the Great British Bake Off has been since first hitting our screens in 2010. This week marked the beginning of Series 8, at the dawn of a new era [...]

                Part 2: Can You Manage a Fantasy Football Team Like a PPC Account?

                Now I’ve explained my theory, it’s time to see if it actually worked in practice. So without further ado let’s get straight to the selection…   Selecting my Head Terms I [...]

                  Confessions from the Voice Behind Latitude's Social Media

                  It happened in my first week.  It sticks in the memory, because I was still struggling to navigate the best driving route to our Warrington office at that time.  I'd frequently dodge [...]

                    Can You Manage a Fantasy Football Team Like a PPC Account?

                    So it’s that time of year again. A brand new Premier League season is upon us at last, which means only one thing: It’s time to pick a Fantasy Football team. We set up our very own highly [...]