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    The World Cup – A Punter's Paradise Part II

    I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

      The World Cup | A Punter's Paradise Part I

      I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

        CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part II

        Part II of II on how CRO is now a major player in the digital marketing mix. If you’ve already read Part I, you’ll know all about companies increasing their CRO budgets, the importance of [...]

          CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part I

          Part I of II on how CRO is now a major player in the digital marketing mix. It’s becoming increasingly apparent that analytics and conversion rate optimisation (CRO) are no longer just the [...]

            The Consumer Barometer: What Is It?

            Have you ever wished you could gain insight into how people research different types of products or services before purchasing them? What about obtaining an idea of what your audience looks like, or [...]

              Why Companies Should Wake Up to Online Consumer Privacy Concerns

              Internet users in Great Britain are concerned about how organisations use their personal data, and according to recent research, these concerns are continuously escalating. A study conducted in Great [...]

                  5 Tips for Retailers Considering International Expansion

                  Latitude recently took on the not-so-daunting task of assisting one of our fashion retail clients in expanding into five new territories: USA, New Zealand, Australia, Malta and Gibraltar. The [...]

                    Top 3 Social Tips for 2014

                    A little while ago I reviewed the engaging presentation provided by Dominic Burch (@DomBurch) surrounding the emergence & growth of Social Media at ASDA. As a follow up to this I have put [...]