Blog

    How to Drive New Customers and Additional Revenue to Your Site with Facebook Custom Audiences

    Here at Latitude, we are always trying to suggest new and innovative ideas to help our clients reach their goals. So when we heard about Facebook custom audiences, we were keen to suggest it to one [...]

      New Google Tools Help Advertisers Promote Apps

      On 20th August 2014 Google announced the global release of new features to help advertisers promote Mobile Apps on Search and YouTube. This represents a significant step forward in the functionality [...]

        How to Target Students With Package Holidays Online

        These days, we no longer see groups of teenagers walking into their local travel agent with £500 in their hands screaming “Take my money!” at the first sight of a cheap holiday in [...]

          How to Maximise Sales on Cyber Monday – Key Takeaways from Latitude’s Retail Event

          Anyone for a Christmas jumper?! It may seem odd thinking about the Christmas season while the UK is currently experiencing all day sunshine and soaring temperatures, but if you work in retail, the [...]

            Key Takeaways From Twitter’s AppsUntapped Launch Event

            Not wishing to give up the opportunity to spend some time at Twitter’s swanky new London offices, I attended their #AppsUntapped event on 8th July, where Twitter’s Mobile Ads team shared [...]

              The World Cup – A Punter's Paradise Part II

              I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

                The World Cup | A Punter's Paradise Part I

                I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

                  CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part II

                  Part II of II on how CRO is now a major player in the digital marketing mix. If you’ve already read Part I, you’ll know all about companies increasing their CRO budgets, the importance of [...]

                    CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part I

                    Part I of II on how CRO is now a major player in the digital marketing mix. It’s becoming increasingly apparent that analytics and conversion rate optimisation (CRO) are no longer just the [...]