How to Get 18,000 Clicks in Four days (at £0.02 per click)

    Back in May 2013 you may have noticed that your Gmail account started looking more organised. Google enabled users to group their emails into different categories which appeared as different tabs [...]

      International Retail Export: Expanding a Brand’s Global Footprint

      The importance of a robust e-commerce platform, able to withstand the growth of mobile and tablet sales, has been further reinforced by an estimated £890m spent online during Christmas and [...]

        SAScon Mini Conference: Key Takeaways from ASDA Keynote with Dominic Burch

        If we took anything from the exciting session presented at miniSASCon a few weeks back by Dominic Burch (Head of Social Media at ASDA), it was……. #dontbeasocialmediaw@nker Aside from [...]

          Thinking About Taking Your Marketing Campaign Global?

          January 2014 saw the launch of a great study by OC&C Partners, which looks at the international e-commerce market and strategies for launching marketing campaigns on global [...]

            2014 Promises Good Things for the MENA Region

            Having completed six months at the Middle East office of Latitude, I’ve found that our remit here goes much beyond providing digital marketing services to a growing market. Whilst we’re [...]

              Introducing Social Media Into the Practice of Public Affairs

              As part of my Masters degree I researched introducing social media into the practice of public affairs as part of her Public Relations post-graduate degree from Manchester Metropolitan [...]

                Google Penguin and Online PR

                It’s been a couple of months now since the Google Penguin update, which has had a significant effect on the way PRs do things. Google really hammered the message home that this is something [...]

                  Google Cpcs Getting Lower?

                  When Google published their earnings release for 2011 last month, one of the highlights was the reduction in cost-per-clicks across its network. Latitude Digital Marketing data experienced similar [...]

                    Premium vs Market Place Ads on Facebook

                    The Facebook HomePage Facebook calls it the “most valuable page” on their network being where the majority of its users spend most of their time reading through their friends’ [...]