How to Deal with a Website Outage in a User-Friendly Way

    On Friday the 28th November, Black Friday no less, the web went a little bit mental. We all love a good bargain, so much so that this year, many major retail websites struggled to cope with the [...]

      What's in Store for Digital Marketing in 2015

      In 1991 Sir Tim Berners Lee launched the world’s very first website. 25 years later, there are 3 billion Internet users online and the world has created one billion websites and counting. The [...]

        The Dos and Don'ts of Travel Site User Experience

        Booking travel is a stressful experience for most of us – and one that only a few wonderful/crazy people relish. That said, it pales in comparison to the stress experienced by designers and [...]

          How Eid Impacted Digital in the GCC

          With Eid being such an important part of the Muslim calendar, I wanted to see how this affected marketing efforts in the GCC region and what lessons could be learned – specifically how Search [...]

            What Does PPC Marketing and The Sopranos Have In Common?

            “Buy land, A.J., ’cause God ain’t making any more of it.” Tony Soprano Yes, I have just quoted The Sopranos in a blog about PPC. Why? In essence, the lesson from the quote is [...]

              3 Ways to Improve Your PPC Marketing in the Middle East

              Competition for ad space in the Middle East is low due to fewer companies advertising online than in other regions of the world. Therefore, Cost Per Clicks (CPC) remain low. This is good news for [...]

                5 Biggest Mistakes When Working with Travel Bloggers

                As a content marketer with six years working in the travel industry, one of my main responsibilities is building relationships with travel bloggers. At the same time, I am a blogger myself, which [...]

                  How to Drive New Customers and Additional Revenue to Your Site with Facebook Custom Audiences

                  Here at Latitude, we are always trying to suggest new and innovative ideas to help our clients reach their goals. So when we heard about Facebook custom audiences, we were keen to suggest it to one [...]

                    New Google Tools Help Advertisers Promote Apps

                    On 20th August 2014 Google announced the global release of new features to help advertisers promote Mobile Apps on Search and YouTube. This represents a significant step forward in the functionality [...]