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    How to Target Students With Package Holidays Online

    These days, we no longer see groups of teenagers walking into their local travel agent with £500 in their hands screaming “Take my money!” at the first sight of a cheap holiday in [...]

      How to Maximise Sales on Cyber Monday – Key Takeaways from Latitude’s Retail Event

      Anyone for a Christmas jumper?! It may seem odd thinking about the Christmas season while the UK is currently experiencing all day sunshine and soaring temperatures, but if you work in retail, the [...]

        Key Takeaways From Twitter’s AppsUntapped Launch Event

        Not wishing to give up the opportunity to spend some time at Twitter’s swanky new London offices, I attended their #AppsUntapped event on 8th July, where Twitter’s Mobile Ads team shared [...]

          The World Cup – A Punter's Paradise Part II

          I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

            The World Cup | A Punter's Paradise Part I

            I recently attended the iGaming Supershow in Amsterdam, with a view to educate and also learn about not only one of the most exciting industries around (egaming), but also one of the most anticipated [...]

              CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part II

              Part II of II on how CRO is now a major player in the digital marketing mix. If you’ve already read Part I, you’ll know all about companies increasing their CRO budgets, the importance of [...]

                CRO is All Over the SEM Benchmark Report – Here’s Why it Makes Sense… Part I

                Part I of II on how CRO is now a major player in the digital marketing mix. It’s becoming increasingly apparent that analytics and conversion rate optimisation (CRO) are no longer just the [...]

                  The Consumer Barometer: What Is It?

                  Have you ever wished you could gain insight into how people research different types of products or services before purchasing them? What about obtaining an idea of what your audience looks like, or [...]

                    Why Companies Should Wake Up to Online Consumer Privacy Concerns

                    Internet users in Great Britain are concerned about how organisations use their personal data, and according to recent research, these concerns are continuously escalating. A study conducted in Great [...]