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    5 Tips for Retailers Considering International Expansion

    Latitude recently took on the not-so-daunting task of assisting one of our fashion retail clients in expanding into five new territories: USA, New Zealand, Australia, Malta and Gibraltar. The [...]

      Top 3 Social Tips for 2014

      A little while ago I reviewed the engaging presentation provided by Dominic Burch (@DomBurch) surrounding the emergence & growth of Social Media at ASDA. As a follow up to this I have put [...]

        How to Get 18,000 Clicks in Four days (at £0.02 per click)

        Back in May 2013 you may have noticed that your Gmail account started looking more organised. Google enabled users to group their emails into different categories which appeared as different tabs [...]

          International Retail Export: Expanding a Brand’s Global Footprint

          The importance of a robust e-commerce platform, able to withstand the growth of mobile and tablet sales, has been further reinforced by an estimated £890m spent online during Christmas and [...]

            SAScon Mini Conference: Key Takeaways from ASDA Keynote with Dominic Burch

            If we took anything from the exciting session presented at miniSASCon a few weeks back by Dominic Burch (Head of Social Media at ASDA), it was……. #dontbeasocialmediaw@nker Aside from [...]

              Thinking About Taking Your Marketing Campaign Global?

              January 2014 saw the launch of a great study by OC&C Partners, which looks at the international e-commerce market and strategies for launching marketing campaigns on global [...]

                2014 Promises Good Things for the MENA Region

                Having completed six months at the Middle East office of Latitude, I’ve found that our remit here goes much beyond providing digital marketing services to a growing market. Whilst we’re [...]

                  Introducing Social Media Into the Practice of Public Affairs

                  As part of my Masters degree I researched introducing social media into the practice of public affairs as part of her Public Relations post-graduate degree from Manchester Metropolitan [...]

                    Google Penguin and Online PR

                    It’s been a couple of months now since the Google Penguin update, which has had a significant effect on the way PRs do things. Google really hammered the message home that this is something [...]