The VAR Debate: What Could Football Learn from Split Testing?

    I’m pro VAR. Football matches should be decided on the ability of the players – not the inability of the referee. There are far too many instances of blatantly wrong decisions ruining [...]

      The Door-Knocker's Guide to Influencer Marketing

      Considering my age, I’ve had a fair few jobs in my time. The year I spent travelling abroad accounts for many of those. After a few months spent enjoying myself in Southeast Asia, I finally [...]

        Could the Cambridge Analytica Scandal Impact Content Marketing Efforts?

        Facebook is in a lot of trouble right now. Allegations that it allowed Cambridge Analytica to mine user data in order to influence elections has forced the social media giant to defend itself. Share [...]

          Getting up Close and Personal with Facebook DPA

          Ever wondered how the ads on Facebook can, at times, feature products you have recently looked at on a website? Welcome to the world of Facebook DPA (Dynamic Product Ads). Dynamic product ads are no [...]

            40 Content Formats That all Digital Marketers Should Be Aware Of

            I get it. When pressure is on and the deadlines are looming, it’s easy to go straight to a simple blog post or infographic when you need to create content for your digital marketing efforts. To [...]

              Can Google Trends Predict the Oscars This Weekend?

              We love looking at Google Trends data. Last year, we analysed whether or not the Miley Cyrus song ‘Malibu’ impacted the interest in ‘Malibu Holidays’. In short, it did (we [...]

                Rainforest Connection Is Saving the Word (And We're Helping) 

                This is one of the coolest, most important projects we've ever worked on.  Sure, we’ve figured out the value of 7 Game of Thrones castles for London and Country. And detailed the entire [...]

                  The Bank Robber’s Guide to Creative Content Marketing

                  On Saturday 6th August 2005, a group of burglars tunnelled into a Brazilian bank, closed for the weekend. The theft was undiscovered until Monday, when the bank reopened. 90 days earlier, the group [...]

                    Latitude Celebrates First Awards Success of 2018 – With Moving Dementia Project

                    Latitude is celebrating its first award win of 2018. Last night, at the Northern Digital Awards, we were presented with the prize for Best Digital Marketing Campaign in the Finance Sector. And we [...]