5 Things I've Learned from the Content Marketing Transition 

    Ever seen Tom Cruise in Jerry Maguire? It’s essentially the story of a guy who has a life-altering epiphany about his role as a successful albeit slightly unethical sports agent. This leads him [...]

      What Can Marketers Expect from the New Great British Bake Off?

      Now you don’t need me to tell you how popular the Great British Bake Off has been since first hitting our screens in 2010. This week marked the beginning of Series 8, at the dawn of a new era [...]

        Part 2: Can You Manage a Fantasy Football Team Like a PPC Account?

        Now I’ve explained my theory, it’s time to see if it actually worked in practice. So without further ado let’s get straight to the selection…   Selecting my Head Terms I [...]

          Confessions from the Voice Behind Latitude's Social Media

          It happened in my first week.  It sticks in the memory, because I was still struggling to navigate the best driving route to our Warrington office at that time.  I'd frequently dodge [...]

            Can You Manage a Fantasy Football Team Like a PPC Account?

            So it’s that time of year again. A brand new Premier League season is upon us at last, which means only one thing: It’s time to pick a Fantasy Football team. We set up our very own highly [...]

              Is Despacito Really Impacting Tourism for Puerto Rico?

              Last month we went big on search trends. And by big, I mean BIG. First we looked at whether the latest Miley Cyrus track was influencing people to book a holiday to Malibu. Then we analysed Game of [...]

                Game of Thrones – The Most-Watched Deaths, Popular Costumes and Other Search Trends

                Game of Thrones is back! And we’re all incredibly excited about it. So we decided to do a little research on Game of Thrones-related Google Trends – to see if we could find any [...]

                  Latitude’s Big MENA Move a Success – and Showing No Signs of Slowing Down

                  In 2012, Latitude was presented with an opportunity. An opportunity to go from a reputable UK-based agency – to an international brand operating in one of the most exciting parts of the [...]

                    The Stats Behind the Keyword “Malibu Holidays”

                    The search term usually averages at 140 per month, with “medium” competition in organic search. place a good “Opportunity Score” on the keyword (implying that users [...]