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    Could This be the Best Award Ceremony of 2017?

    Last night, we ventured to the Big Smoke for an, unusual, awards ceremony. For starters, nobody was wearing a suit. No ties, either. No tiny portions of posh food. No champagne on arrival. And the [...]

      Latitude Nominated for Six MENA Search Awards

      2017 just keeps getting better. Following on from last week’s announcement that Latitude has been nominated for seven European Search Awards, we’ve now achieved similar success over in [...]

        Latitude Nominated for Seven European Search Awards

        After enjoying incredible awards success in 2016, Latitude has kicked-off the new awards season with a host of new nominations, at one of the most prestigious ceremonies in the industry – [...]

          Four Quick Ways to Develop Empathy for Your Reader

          Empathy is important. Any good copywriter will tell you that. Understanding your customer’s wants and needs is essential if you want to sell them something. But simply advising you to [...]

            Improve Conversions with this Simple Method from the Movies

            Caleb receives a notification on his work computer. He has won something. Elated, he texts his friends and family about the news. And is flooded with replies like “OMG! Take me, take [...]

              Are You Wasting Money by Advertising to Me, Too?

              I’m always banging on about my own experiences as if they’re a relevant barometer for other things. It tends to mean things are limited to football, marathon running and new parenthood. [...]

                The Second Best Way to Become a Better Writer Is…

                I’m sorry. I hate clickbait titles too. You click the link, and have to scroll down half the page before finding the answer you’ve been promised. So I’ll save you the trouble. [...]

                  Transfer Deadline Day – The Original “Fake News”

                  I’m one of those people who was born at the (very) start of the 1980s. I grew up with computers, but the word processor type. My first email address was my university one. Quite frequently, I [...]

                    Latitude Celebrates Most Decorated Year in its History

                    2016 at Latitude was a year of dressing nicely, heading to swanky venues and partying late into the night. This was – of course – outside regular working hours. (Almost) every time it was [...]