A Simple Content Strategy for Brave Marketers Only

    What is the point of content marketing? What’s the point of all marketing? To sell. That’s it. Other benefits include things like better brand reputation … which leads to more [...]

      How Related is Your Keyword to Conversion in PPC?

      As digital marketers, we haven’t been asking this question enough. There is a swamp of information and products out there explaining how to improve conversions through better keyword bids. A [...]

        New Google SERP layout: It’s Not Right

        A recent Search Engine Land article announced that Google is reshaping the Search Engine Results Pages (SERPs) for desktop devices. The change means that text ads no longer appear on the right hand [...]

          A History of Digital Marketing

          Digital marketing has seen a dramatic rise over the last 20 years, powering the growth of some of the biggest global companies.  Each year saw numerous changes, acquisitions and innovations. [...]

            Have you been fooled by the no.1 graphic design fallacy?

            Imagine the scenario. You are creating a presentation on the importance of branding for your colleagues. The pressure is on because as a marketer, if you can’t communicate a message to your own [...]

              What Google Trends can tell us about the Organic Search Industry

              If you haven’t used Google Trends before, you should definitely check it out. It’s a free-to-use tool that allows you to view trended interest in search terms and topics across the world [...]

                5 Top Client Service Tips

                With 10 years at Latitude within the client services team I have developed an astute awareness of the best practice principles associated with such a role within the Digital industry. Whilst I [...]

                  What you might have missed in Paid Media

                    10 Stats That Will Make You Rethink Marketing to Millennials. “We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging [...]

                    12 Non-Wild PPC Predictions for 2016

                    I confess, I’m a little late to the party. I’d like to think this 2016 PPC predictions blog is “fashionably” late. Having never been the fashionable type though I’ll [...]