Blog

    What Google Trends can tell us about the Organic Search Industry

    If you haven’t used Google Trends before, you should definitely check it out. It’s a free-to-use tool that allows you to view trended interest in search terms and topics across the world [...]

      5 Top Client Service Tips

      With 10 years at Latitude within the client services team I have developed an astute awareness of the best practice principles associated with such a role within the Digital industry. Whilst I [...]

        What you might have missed in Paid Media

          10 Stats That Will Make You Rethink Marketing to Millennials. “We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging [...]

          12 Non-Wild PPC Predictions for 2016

          I confess, I’m a little late to the party. I’d like to think this 2016 PPC predictions blog is “fashionably” late. Having never been the fashionable type though I’ll [...]

            PPC Advertisers – What did you miss in 2015?

            I confess, I’m a little late to the party. I’d like to think this 2016 PPC predictions blog is “fashionably” late. Having never been the fashionable type though I’ll [...]

              Paid Media – In the news this week

              Display Emojis in Google PLA URLs “Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on [...]

                Personalisation in Retail: How to Get it Right

                This month at Latitude, one of our big topics of discussions has been personalisation on the web; how it helps or hinders us, whether we think it is a positive or negative thing for marketers (and [...]

                  Halloween by Numbers

                    Halloween is just around the corner but, most of us are still undecided about what party to attend and type of zombie we should go as. Last year there were nearly 5 million UK searches on [...]

                    Six tips on Content Marketing from Dave Trott

                    If you didn’t make it to Google #Firestarters don’t worry – I was there frantically taking notes for all of us. There are a lot of experts in content marketing. And I had the [...]