How is Pokemon:Go Impacting Search?

    Not only are more people searching for Pokemon than porn; Pokemon has impacted search behaviour in other areas – outside of the game itself. Some of the results are intriguing, some funny, and [...]

      How to Find Your Most Important Customer: Part 1 – You’re Not Important

      Hello – You’re reading this post alone, aren’t you? There are no friends huddling around your shoulders, sharing the experience like that webcam scene from American [...]

        Why generational marketing works

        You’re an unsigned Blues Rock artist trying to sell some CDs by busking. You set up on Market Street, one of the busiest streets in Manchester, trying to get the attention of passers-by. Makes [...]

          Colour Theory for Beginners (No Nonsense)

          Look at the colour below. How does it make you feel? Does it make you feel anything? Does it remind you of anything? For me, it feels very calming. It also makes me think of springtime and fields of [...]

            What Every Writer Could Learn at the DMA’s Future Writers’ Labs

            As copywriters, should we simply be laying out the value of a particular product in the most concise, informative way possible? Or, is it better to immerse our readers in a story that revolves around [...]

              Intro to Visual Hierarchy [VIDEO]

              Imagine you step into a kitchen to make a cup of tea.* On the shelf ahead, there are a number of tins. All the tins are the same size, colour and shape – and any drawers or cupboards are also [...]

                Blank Space

                “Cause we’re young and we’re recklessWe’ll take this way too farIt’ll leave you breathlessOr with a nasty scarGot a long list of ex-loversThey’ll tell you [...]

                  A Simple Content Strategy for Brave Marketers Only

                  What is the point of content marketing? What’s the point of all marketing? To sell. That’s it. Other benefits include things like better brand reputation … which leads to more [...]

                    How Related is Your Keyword to Conversion in PPC?

                    As digital marketers, we haven’t been asking this question enough. There is a swamp of information and products out there explaining how to improve conversions through better keyword bids. A [...]