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    New Google SERP layout: It’s Not Right

    A recent Search Engine Land article announced that Google is reshaping the Search Engine Results Pages (SERPs) for desktop devices. The change means that text ads no longer appear on the right hand [...]

      A History of Digital Marketing

      Digital marketing has seen a dramatic rise over the last 20 years, powering the growth of some of the biggest global companies.  Each year saw numerous changes, acquisitions and innovations. [...]

        Have you been fooled by the no.1 graphic design fallacy?

        Imagine the scenario. You are creating a presentation on the importance of branding for your colleagues. The pressure is on because as a marketer, if you can’t communicate a message to your own [...]

          What Google Trends can tell us about the Organic Search Industry

          If you haven’t used Google Trends before, you should definitely check it out. It’s a free-to-use tool that allows you to view trended interest in search terms and topics across the world [...]

            5 Top Client Service Tips

            With 10 years at Latitude within the client services team I have developed an astute awareness of the best practice principles associated with such a role within the Digital industry. Whilst I [...]

              What you might have missed in Paid Media

                10 Stats That Will Make You Rethink Marketing to Millennials. “We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging [...]

                12 Non-Wild PPC Predictions for 2016

                I confess, I’m a little late to the party. I’d like to think this 2016 PPC predictions blog is “fashionably” late. Having never been the fashionable type though I’ll [...]

                  PPC Advertisers – What did you miss in 2015?

                  I confess, I’m a little late to the party. I’d like to think this 2016 PPC predictions blog is “fashionably” late. Having never been the fashionable type though I’ll [...]

                    Paid Media – In the news this week

                    Display Emojis in Google PLA URLs “Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on [...]