Personalisation in Retail: How to Get it Right

    This month at Latitude, one of our big topics of discussions has been personalisation on the web; how it helps or hinders us, whether we think it is a positive or negative thing for marketers (and [...]

      Halloween by Numbers

        Halloween is just around the corner but, most of us are still undecided about what party to attend and type of zombie we should go as. Last year there were nearly 5 million UK searches on [...]

        Six tips on Content Marketing from Dave Trott

        If you didn’t make it to Google #Firestarters don’t worry – I was there frantically taking notes for all of us. There are a lot of experts in content marketing. And I had the [...]

          What Does the Apple iPhone 6S Release Mean for PPC Advertisers?

          Friday September 25th sees the UK launch of Apple’s latest iPhone. Ahead of tomorrow’s highly anticipated launch we thought we’d share a few insights into what the iPhone release [...]

            8 Online Resources for (Digital) Marketers

            The Internet is overflowing with information and tips that can help you develop, innovate and outdo your competitor’s digital marketing. But how do you know where to find the latest digital [...]

              Keyword Quality Score Update in GCC

              A few weeks ago Google announced an update to Keyword Quality Score and it was the first update that the system had seen since 2013. Google assured us that the change would only impact reporting and [...]

                7 Digital (and Other) Surprising Facts About Left Handers

                To celebrate National Left Hand Day, we put our analytical searching skills to good use and unearthed the most popular, intriguing and amusing ‘left hand’ searches from the UK. We also [...]

                  The Importance of Image Based Content

                  A picture is worth a thousand words. A cliché, perhaps, but still relevant. Over the last few years the importance of having imagery in your web content has grown exponentially and is now [...]

                    Key Takeaways from Arabnet 2015

                    Arabnet Dubai is recognised for being one of the largest digital conferences in the MENA region held over two days. This year the event held over 35 panels, case studies, workshops and keynotes! Here [...]