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    How Eid Impacted Digital in the GCC

    With Eid being such an important part of the Muslim calendar, I wanted to see how this affected marketing efforts in the GCC region and what lessons could be learned – specifically how Search [...]

      What Does PPC Marketing and The Sopranos Have In Common?

      “Buy land, A.J., ’cause God ain’t making any more of it.” Tony Soprano Yes, I have just quoted The Sopranos in a blog about PPC. Why? In essence, the lesson from the quote is [...]

        3 Ways to Improve Your PPC Marketing in the Middle East

        Competition for ad space in the Middle East is low due to fewer companies advertising online than in other regions of the world. Therefore, Cost Per Clicks (CPC) remain low. This is good news for [...]

          5 Biggest Mistakes When Working with Travel Bloggers

          As a content marketer with six years working in the travel industry, one of my main responsibilities is building relationships with travel bloggers. At the same time, I am a blogger myself, which [...]

            How to Drive New Customers and Additional Revenue to Your Site with Facebook Custom Audiences

            Here at Latitude, we are always trying to suggest new and innovative ideas to help our clients reach their goals. So when we heard about Facebook custom audiences, we were keen to suggest it to one [...]

              New Google Tools Help Advertisers Promote Apps

              On 20th August 2014 Google announced the global release of new features to help advertisers promote Mobile Apps on Search and YouTube. This represents a significant step forward in the functionality [...]

                How to Target Students With Package Holidays Online

                These days, we no longer see groups of teenagers walking into their local travel agent with £500 in their hands screaming “Take my money!” at the first sight of a cheap holiday in [...]

                  How to Maximise Sales on Cyber Monday – Key Takeaways from Latitude’s Retail Event

                  Anyone for a Christmas jumper?! It may seem odd thinking about the Christmas season while the UK is currently experiencing all day sunshine and soaring temperatures, but if you work in retail, the [...]

                    Key Takeaways From Twitter’s AppsUntapped Launch Event

                    Not wishing to give up the opportunity to spend some time at Twitter’s swanky new London offices, I attended their #AppsUntapped event on 8th July, where Twitter’s Mobile Ads team shared [...]