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    5 Tips to Consider for Effective Email Testing 

    When managing email campaigns, you can often feel pressured to get the next campaign out the door, as ultimately - there is revenue attached to this.  Not pressing send means a loss in revenue, [...]

      The Value of Email Marketing Now GDPR Is in Place

      If like me, your phone was continuously buzzing last night with emails from companies trying to get you to read their updated privacy policy, or to re-fresh your consent, you may have found yourself [...]

        What Can Charity Advertisers Teach Us About Copywriting? 

        If you’re relatively new to the world of copywriting (like me), then you may be starting to review a variety of writing styles and different tones of voice to use. All I can say is, adopting a [...]