Latitude Celebrates First Awards Success of 2018 – With Moving Dementia Project

    Latitude is celebrating its first award win of 2018. Last night, at the Northern Digital Awards, we were presented with the prize for Best Digital Marketing Campaign in the Finance Sector. And we [...]

      Game of Thrones – The Most-Watched Deaths, Popular Costumes and Other Search Trends

      Game of Thrones is back! And we’re all incredibly excited about it. So we decided to do a little research on Game of Thrones-related Google Trends – to see if we could find any [...]

        Latitude’s Big MENA Move a Success – and Showing No Signs of Slowing Down

        In 2012, Latitude was presented with an opportunity. An opportunity to go from a reputable UK-based agency – to an international brand operating in one of the most exciting parts of the [...]

          Four Quick Ways to Develop Empathy for Your Reader

          Empathy is important. Any good copywriter will tell you that. Understanding your customer’s wants and needs is essential if you want to sell them something. But simply advising you to [...]

            The Second Best Way to Become a Better Writer Is…

            I’m sorry. I hate clickbait titles too. You click the link, and have to scroll down half the page before finding the answer you’ve been promised. So I’ll save you the trouble. [...]

              I Re-Wrote This Blog Post 17 Times

              Did you know that 90% of the Game of Thrones pilot had to be re-filmed? The original version was so bad, they nearly scrapped the show altogether. With a $6 million budget, and expectations of [...]

                I’m a Copywriter. My Friends Think I’m a Transponster

                My friends have absolutely no idea what I do for a living. If we played that quiz game from Friends – then I’d be Chandler. Nobody knows what Chandler’s job is. These six characters [...]

                  What Every Writer Could Learn at the DMA’s Future Writers’ Labs

                  As copywriters, should we simply be laying out the value of a particular product in the most concise, informative way possible? Or, is it better to immerse our readers in a story that revolves around [...]