Blog

    Five Things We've Learned from Our Content Marketing Projects in the Last Year

    Over the last 12 months, Latitude has launched more large-scale content marketing campaigns than ever before. Each has brought a considerable amount of success for our clients, in lots of different [...]

      Could the Cambridge Analytica Scandal Impact Content Marketing Efforts?

      Facebook is in a lot of trouble right now. Allegations that it allowed Cambridge Analytica to mine user data in order to influence elections has forced the social media giant to defend itself. Share [...]

        Can Google Trends Predict the Oscars This Weekend?

        We love looking at Google Trends data. Last year, we analysed whether or not the Miley Cyrus song ‘Malibu’ impacted the interest in ‘Malibu Holidays’. In short, it did (we [...]

          Rainforest Connection Is Saving the Word (And We're Helping) 

          This is one of the coolest, most important projects we've ever worked on.  Sure, we’ve figured out the value of 7 Game of Thrones castles for London and Country. And detailed the entire [...]

            Latitude Celebrates First Awards Success of 2018 – With Moving Dementia Project

            Latitude is celebrating its first award win of 2018. Last night, at the Northern Digital Awards, we were presented with the prize for Best Digital Marketing Campaign in the Finance Sector. And we [...]

              Game of Thrones – The Most-Watched Deaths, Popular Costumes and Other Search Trends

              Game of Thrones is back! And we’re all incredibly excited about it. So we decided to do a little research on Game of Thrones-related Google Trends – to see if we could find any [...]

                Latitude’s Big MENA Move a Success – and Showing No Signs of Slowing Down

                In 2012, Latitude was presented with an opportunity. An opportunity to go from a reputable UK-based agency – to an international brand operating in one of the most exciting parts of the [...]

                  Four Quick Ways to Develop Empathy for Your Reader

                  Empathy is important. Any good copywriter will tell you that. Understanding your customer’s wants and needs is essential if you want to sell them something. But simply advising you to [...]

                    The Second Best Way to Become a Better Writer Is…

                    I’m sorry. I hate clickbait titles too. You click the link, and have to scroll down half the page before finding the answer you’ve been promised. So I’ll save you the trouble. [...]