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    Cutting through the New Year Noise - a Tale of Two Ads

    I spent a disproportionate amount of the festive period watching television. Don’t get me wrong, I did manage to get out and about too. I joined everyone and their dogs (and their kids and [...]

      Are You Wasting Money by Advertising to Me, Too?

      I’m always banging on about my own experiences as if they’re a relevant barometer for other things. It tends to mean things are limited to football, marathon running and new parenthood. [...]

        Transfer Deadline Day – The Original “Fake News”

        I’m one of those people who was born at the (very) start of the 1980s. I grew up with computers, but the word processor type. My first email address was my university one. Quite frequently, I [...]

          Blank Space

          “Cause we’re young and we’re recklessWe’ll take this way too farIt’ll leave you breathlessOr with a nasty scarGot a long list of ex-loversThey’ll tell you [...]