The Top 10 Weirdest Google Auto Completes We’ve Found During Keyword Research 

    When you spend a lot of time doing keyword research, you’ll come across some bizarre questions that people are asking Google. It reminds you that there are some… interesting people out [...]

      5 Tips to Consider for Effective Email Testing 

      When managing email campaigns, you can often feel pressured to get the next campaign out the door, as ultimately - there is revenue attached to this.  Not pressing send means a loss in revenue, [...]

        Where to Find Great Pictures and How to Use Them 

        Images are really important in blog posts - but don't just take our word for it. In fact, there's a reason why people say 'a picture is worth a thousand words.' Buzzsumo took over a million pieces of [...]

          The Value of Email Marketing Now GDPR Is in Place

          If like me, your phone was continuously buzzing last night with emails from companies trying to get you to read their updated privacy policy, or to re-fresh your consent, you may have found yourself [...]

            Five Things We've Learned from Our Content Marketing Projects in the Last Year

            Over the last 12 months, Latitude has launched more large-scale content marketing campaigns than ever before. Each has brought a considerable amount of success for our clients, in lots of different [...]

              A UX Introduction to Gaining Trust

              A pet peeve of mine is websites asking me to sign up with them before I get to see their website. It probably infuriates me more than it should, but still... The cheek of it!  Imagine going to [...]

                What Can Charity Advertisers Teach Us About Copywriting? 

                If you’re relatively new to the world of copywriting (like me), then you may be starting to review a variety of writing styles and different tones of voice to use. All I can say is, adopting a [...]

                  How Latitude Became an Authority on a Completely Irrelevant Topic

                  A couple of years ago I decided to try a little experiment. With the help of our Graphic Designer, I created a blog post. It was called 14 Funny & Weird Collective Nouns from the English [...]

                    The VAR Debate: What Could Football Learn from Split Testing?

                    I’m pro VAR. Football matches should be decided on the ability of the players – not the inability of the referee. There are far too many instances of blatantly wrong decisions ruining [...]