Why generational marketing works

You’re an unsigned Blues Rock artist trying to sell some CDs by busking.

You set up on Market Street, one of the busiest streets in Manchester, trying to get the attention of passers-by.

Makes sense, right? Over 36,000 people* use Market Street per day. That’s 15,000 more than you’d have in the MEN Arena.

But after a whole day of singing your lungs out, you only sell five CDs. That’s a heart-breaking conversion rate of 0.00013889%. And there’s a reason for it …

Busking - Why generational marketing works - Latitude social post blog

You were playing Blues Rock to retired women, students, teenagers, and mums.

What if you only played during the evening when everyone’s relaxed and in a good mood – on a street that is full of blues-loving baby boomers.

You’d have a smaller audience. But you’d sell more of your music – and annoy less people.

[bctt tweet=”A smaller audience can help you sell more and annoy less people #socialpulse #customerprofiling” username=”Latitude_Group”]

Same goes for your marketing activities. And just happens I have an easy way for you to “find the right street” (it’s free, by the way).

Just follow the steps in this video and if you get stuck, I’m here in the comments whenever you need me.

Stay tuned for the next instalment of #socialpulse.

Thanks for listening.

*Footfall data for Market Street gathered here: http://cityco.com/heartofmanchester/reporting/#weekly_foot_fall


June 27, 2016|

About the Author:

Rodica is a senior content marketer at Latitude, specialising in social media marketing.