What Google Trends can tell us about the Organic Search Industry

If you haven’t used Google Trends before, you should definitely check it out. It’s a free-to-use tool that allows you to view trended interest in search terms and topics across the world from as far back as 2004. Using this data, you can quickly get an idea of how popular a topic or search term has been over time.

For example, if you wanted to view the last weeks’ worth of crazy Kanye West activity in a nicely presented graph, you could do it using Google Trends.

For this post, I thought I’d throw some terms related to organic search into the tool to see what I could learn about the trended interest around the industry I operate in. I’ve also thrown some other (relevant) topics into the mix for comparison.

Here are the highlights…

January 2013 was officially the month when Content Marketing overtook Link Building (and it hasn’t stopped growing since).

Content Marketing Versus Link Building Trend

However, according to Google Trends, Content Marketing is still a way off becoming ‘the new SEO’.

Content Marketing Versus SEO Trend

SEO doesn’t look very dead.

SEO is not Dead

The term ‘PPC’ is used considerably less than it used to be.

Declining Use of the term PPC Trend

‘AdWords’ is more popular than ‘PPC’, and follows a very similar curve to ‘SEO’.

PPC Trend Versus Adwords Trend

More people than ever don’t know what SEO is.

What is SEO Search Trend

No one is searching for ‘search engine optimization’ anymore (tl;dr).

Search Engine Optimization Decline in Use

For a brief spell in 2007 & another in 2010, SEO was bigger than Kanye West.

SEO versus Kanye West

Take me to Google Trends.



February 14, 2016|

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