What you might have missed in Paid Media
10 Stats That Will Make You Rethink Marketing to Millennials.
“We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging opportunity for marketers.”
12 fascinating SEM related stats from January 2016
“a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year.”
Soon Nearly 80% of Mobile Phones in the US will be Smartphones
“Media measurement firm comScore just released figures showing smartphone device penetration was at 79.3 percent for December 2015. Expect the numbers to cross 80 percent by March or April.”
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
“Paid search continued to grow in the fourth quarter of 2015, but at a slower pace than in the previous year, according to the latest Adobe Digital Index report.”
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
“Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.”
Attributing Retail Store Transactions To Online Clicks At Keyword Level
“Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level,
further expanding advertisers’ ability to see the offline impact of digital marketing.”
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
“Android app update brings feature parity with iOS version, making common tasks faster and easier.”
Native Video Comes To Yahoo
“Yahoo has recently rolled out video as part of their native platform. Native video runs everywhere on Yahoo, including web, mobile and app experiences, their digital magazines, and Tumblr.”
Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys.
“Company reminds Page owners that asking for likes and clicks isn’t a good long-term visibility strategy.”
Instagram Now Offers 60-Second Video Ads.
“Longer format gives marketers more creative choice.”