What you might have missed in Paid Media


10 Stats That Will Make You Rethink Marketing to Millennials.

“We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging opportunity for marketers.”


@erinsagin @wordstream


12 fascinating SEM related stats from January 2016

“a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year.”


@Christophe_Rock @SEWatch


Soon Nearly 80% of Mobile Phones in the US will be Smartphones

“Media measurement firm comScore just released figures showing smartphone device penetration was at 79.3 percent for December 2015. Expect the numbers to cross 80 percent by March or April.”


@gsterling @marketingland


Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop

Paid search continued to grow in the fourth quarter of 2015, but at a slower pace than in the previous year, according to the latest Adobe Digital Index report.”


@ginnymarvin @sengineland


Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

“Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.”


@ginnymarvin @sengineland


Attributing Retail Store Transactions To Online Clicks At Keyword Level

“Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, 
further expanding advertisers’ ability to see the offline impact of digital marketing.”




Bing Updates Android & iOS Apps To Enable More Finding With Less Searching

“Android app update brings feature parity with iOS version, making common tasks faster and easier.”


@gsterling @sengineland


Native Video Comes To Yahoo

“Yahoo has recently rolled out video as part of their native platform. Native video runs everywhere on Yahoo, including web,  mobile and app experiences, their digital magazines, and Tumblr.”


@diane_anselmo @ppc_hero


Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys.

“Company reminds Page owners that asking for likes and clicks isn’t a good long-term visibility strategy.”

@mattmcgee @marketingland

Instagram Now Offers 60-Second Video Ads.

“Longer format gives marketers more creative choice.”


@tamar  @marketingland


February 5, 2016|

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